HTDF Timeline: The first 10 years
It's hard to believe I'm sitting down to write this blog post, but here we are: How to Do Fashion is 10 years old!
I feel so lucky and privileged that I have made what I love my job today. It has taken many years of hard work, but I am finally at the point where I can see it all bearing fruit.
I want to take you on a trip down the timeline to celebrate this significant milestone.
Did you know that How to Do Fashion actually started as a blog? It was one of those good old blogs where, in my spare time, I just wrote about what was on my mind, especially about fashion and sewing.
I want to share this timeline with you, starting in 2014, when I turned HTDF into a business.
2014:
April 30: On this day, I published my first-ever sewing pattern, No. 1 Dragør.
May 1: I sold my first pattern of No. 1 Dragør, and then How to Do Fashion was officially a business.
2015:
July 13: No. 6 København was published. This is a very special pattern for me. I recently wrote about No. 6 København in this blog post.
October 15: I published my course plan for the winter/spring season 2015/16. I had been running courses for 2 years, but this was the first time there had been so much demand that I could add more classes to my calendar. It was huge! Today, I have many courses.
October 18: No. 7 Vanløse saw the light of day and is still our best-selling pattern! It Is also my personal favourite.
2016:
January 24: The magic of my business is that I've always had hugely supportive followers who have sent me pictures of HTDF patterns they've sewn. Da No. 1 Dragør turned 2 years old; I made this collection of pictures I have been sent over time. See it here
May 27: No. 8 Svaneke and No. 9 Rønne were published as a design collaboration with Pia Storm
2017:
July 25: HTDF was officially an international company from this day because I also created an English blog after writing in Danish and English on the same domain. To this day, HTDF is still divided into a .dk and a .com site.
2018:
November 15: I said goodbye to my old visual identity this day. Do you remember it? It was something with some illustrated cats in colourful clothes. This also triggered a more extended period when I worked on rebranding HTDF. You can see it here
2019:
February 14: We opened the virtual doors for How to Do Fashion 2.0 today. A new visual identity, a whole new website, and a new look for our patterns' envelopes. It is still the look we have today, and we have hit the right spot.
April 10: We expanded the HTDF universe with a recipe for a crocheted bag. Our website also has a category for creative crafts, other than sewing. You can find it here
2020:
April 2: We probably all remember 2020 as the year of COVID-19. I also had to come up with new ways of teaching, and I started developing online courses in what we called HTDF Academy. I no longer have the Academy today, but you can still find the online courses.
October 30: We also started a crazy project in 2020, which we have not yet finished. I want to upgrade all my sizes so that they go from size 34 to 54. Today, we publish all patterns in these sizes and only need to update 9 of the old patterns.
2021:
April 1: We moved into a new and bigger studio! It was a milestone that my business was doing so well that I could get a bigger office and more workspace to hold courses.
October 13: We opened our little fabric shop, House of Fabrics
2022:
January 20: I turned 40, and we held an open house, which knocked the legs out from under me. I received so many greetings and love.
January 27: We made a magical and enchanting collaboration with French Grisette
May 16: Our app was released! Now, you can access all your sewing pattern instructions.
2023:
April 19: I signed a contract for a book with Gyldendal! The book, SY TRUSSER, was published on April 30 2024.
December 1: A unique blouse that gathers together for the fight against cancer
2024:
April 30: My book, SY TRUSSER, published by Gyldendal.
